123 Main Street New York, NY 10001
The Nu Group Advantage
Integrated incubator + accelerator
We don’t co‑pack—we co‑build. The Nu Group aligns R&D, manufacturing, brand creation, and executive operations to remove friction from launch through scale.
Highlights:
End‑to‑end model: concept → formulation → production → brand → go‑to‑market
Milestone‑based scaling and strict risk management
Selective intake; we choose partners positioned to lead
ARE YOU READY
Formulation | Manufacturing | Branding |Ops | Legal.
All under one roof—designed to build category leaders fast and capital‑efficiently is the Nu Business.
Formulation & Manufacturing: NuBev Labs
Your formulation house + manufacturing engine
NuBev Labs specializes in functional liquid formulations powered by the AQA™ Process for superior bioavailability and rapid onset. Keep innovation, quality, and timelines under control with in‑house R&D and production.
What you get:
Custom formulation + pilot runs + full‑scale manufacturing
Water‑miscible concentrates, beverages, shots, tinctures, topicals
QA/QC, compliance, and consistent, scalable outputs
Outcome: Faster time‑to‑market, higher performance products, true differentiation.
Brand & Digital: NuBrand Agency
Design that converts. Automation that scales.
Led by Luis Resto and Sammy Wong, NuBrand Agency turns science into brands people love—and buy. From label systems to e‑commerce and lifecycle automation, your launch is conversion‑ready.
Capabilities:
Brand identity, packaging/label systems, website design & dev
CRM + automation, performance creative, influencer & content ops
Data stack integration for clean attribution and decisioning
Outcome: Cohesive brand presence and a sales engine from day one.
Shared C‑Suite: Finance & Legal
Enterprise‑grade governance without enterprise overhead
Tap CFO Stevan Kapala for financial modeling, forecasting, inventory and cash‑flow optimization. Rely on Legal Counsel Bimal Merchant for contracts, compliance, IP, and risk controls.
Benefits:
Pro formas, unit economics, pricing & margin strategy
Supply, vendor, and equity/partnership agreements locked tight
Faster decisions with lower risk exposure
Risk Management & Capital Efficiency
Scale smart, not just fast
Our stage‑gate launch model validates product‑market fit before heavy spend. With core services in‑house, founders avoid early dilution and reach profitability sooner.
How we do it:
Pilot cohorts → measured rollouts → channel expansion
Cash‑efficient MOQs and inventory discipline
Compliance-first operations to protect the downside
Executive Team, Aligned with Outcomes
Vested partners, not vendors
Our leadership is in the cap table and on the field. You access top‑tier talent—manufacturing, science, brand, finance, legal—without hiring a full executive bench.
What that means for founders:
Faster solves and shorter feedback loops
Strategic alignment on growth and capital use
Real accountability to results
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